How Clerk.io used Tembi's E-commerce Intelligence to explore new markets and improve lead quality.
‍

About Clerk.io

Clerk.io is a leading e-commerce personalisation platform, helping thousands of webshops optimise their customer experience through tailored product recommendations, search, and email personalisation.

The challenge

Clerk.io needed to address two main challenges:

• ‍Market exploration: Understanding market potential in different regions to identify high-priority growth opportunities.
  ‍
• ‍Lead quality: Ensuring lead accuracy to reduce time spent manually qualify ing irrelevant or unfit leads
  

Christian, Head of Lead Generation at Clerk.io, explained: “We were looking for a solution to scan markets and get a clear understanding of their potential. At the same time, we needed to ensure the leads we pursued met specific criteria, like being transactional webshops. Our previous provider couldn’t consistently deliver on these fronts.”

The solution: Partnering with Tembi

Clerk.io turned to Tembi to tackle these challenges. With Tembi's market data & intelligence, the team gained access to:

• ‍Detailed market insights: Tembi helped Clerk.io identify untapped opportunities by filtering markets based on factors like product count, visitor volume, and transaction data.
  ‍‍
• Improved lead accuracy: Tembi’s platform allowed Clerk.io to focus on high-potential leads while significantly reducing manual qualification time through Tembi’s webshop validation software.

‍

Christian highlighted the impact: “Tembi gave us a market feeling. For example, in Norway and Sweden, we could see the potential and decide if this was something we should double down on. The data helped us make informed decisions about where to focus our sales efforts. And 98% of the leads we identified via Tembi were qualified, allowing us to focus on high-quality opportunities without loosing time on irrelevant prospects.”

The results

1. More Accurate Leads. By leveraging Tembi's validation process and advanced filtering tools, Clerk.io increased the accuracy of its leads.Only 1% were unqualified, and another 1% didn’t match the ICP criteria.

2. Time savings. Manual qualification time was massively reduced, allowing the team to allocate resources more effectively.

3. Market viability assessments. Clerk.io used Tembi to assess markets likeNorway and Sweden, deciding where to prioritise their efforts for maximum growth potential.

“Tembi made qualifying leads less time-consuming, and the time savings alone justified the investment,” said Peter, Head of Marketing at Clerk.io.’

A seamless partnership

Beyond the technical aspects, Clerk.io found their collaboration with Tembi to be seamless and productive. Peter Tullin, CMO at Clerk concluded: “We’ve been very happy with Tembi. It was a seamless collaboration, and their local Copenhagen office made it even easier to work together.”

‍